Designer, Dancer, Writer, Painter and Sunshine Maker.
"People, their stories, emotions and psychology inspire me to problem solve with and for them."
I embarked on my artistic journey at the age of 5 when I started learning an Indian Classical dance. This form of self-expression seamlessly transitioned into my deep empathy to understand people and story-tell. People, their stories, emotions and psychology inspires me to problem solve with and for them.
I completed my Bachelors excelling as a Gold Medalist First Ranker for all four years in Multi-Disciplinary Design from NMIMS School of Design in India. With an aim to bring together my diverse expertise across user research, behavioural psychology, design thinking, business strategy and creative innovations; I moved to pursue my Masters in Service Design from Royal College of Art ranked the best design college in the world. I carry rich cultural sensitivity, strong work ethic, dynamic adaptability, and a global mindset.
I am at my best when talking to people, distilling complex research and co-creating strategies with interdisciplinary teams. I stand at the intersection of multiple passions, woven together by a drive to enrich peoples' lives. I design products and services that foster connection, inspire dialogue and help businesses grow. I write poetry and create artworks to capture emotions and experiences. Even beneath the storm clouds, I create my own sunshine spreading it's warmth.
How I can help you and your organisation craft ideas & bring them to life
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Service Design & Systems Thinking
Provide a systemic lens to understand and design for the entire user journey, encompassing digital interactions, human touchpoint interactions, backend infrastructure, communication medium and future business scalability.
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Behavioural Design
Building a strategic approach with behavioural psychology to understand and ethically shape human behaviour, for optimising user experience, enhancing engagement, and driving desired action in products, services and experiences.
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PARTICIPATORY Design
Involving people through the process of research, ideation, prototyping and testing by practising qualitative and quantitative research methods. Hosting workshops and co-creation sessions with diverse teams to design inclusively.
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LEAN INNOVATION
Adapt to the customer needs and market conditions by following a hypothesis driven testing method to fail faster. Applying lean methods and foresight research to build innovations closer to users, communities, businesses.
My Design Principles
Through my practice I have crafted five principles that allow me to design with purpose and make sound decisions throughout the process.
Empathise and embed within a system
Failed ideas make a great compost
Be a humble facilitator of changeSimplify the complex with insight
Prioritise collaboration and trust
Say Hello!
In need of a Designer? Have questions or comments? I would love to hear from you.
Thank you!